“50 Ways to Energize your Social Media Community and Audiences” sounds like a great title for an article, doesn’t it? You may think, “Wow, a whole 50 ways! This must hold a wealth of information!” The word “energize” is an action verb that makes it seem even more compelling. The author did a fantastic job in hooking readers in to her page; yet, I was disappointed in the content behind this article. None of the 50 ways went into detail about exactly how to go about doing the energizing, and several of the items on the list seemed very similar to one another. For example, “Help them connect with others,” sounds awfully a lot like, “Help them better communicate with their peers.” Lame. The exciting title of this article may certainly have grabbed my attention, but the rest, quite honestly, was a waste of time to read.
On the other hand, “9 Steps to Creating Engaging Content” has a run-of-the-mill title (no offense to Mari Smith, who authored the post), but the information contained in this article was very valuable. It simplified social media for anyone who is trying to learn, whether a personal brand, a small business or a large corporation. These steps are exactly the tactics we are going to be implementing as Ink Link kick-starts its social strategy. Further, the infographic inside the post laid everything out simply and in an aesthetically pleasing manner. The subtitle of this article was, “The no-hype, buzzword-free guide to creating good content for your business”. It may have served the post better had it been the main title, because I find that phrase to be more enticing. I hope that more people saw this article regardless of its lackluster title, because it was certainly worth the read.
According to Rebekah Radice, the steps to a “deliciously irresistible” blog post title are as follows:
1. Let the reader know what to expect while keeping a compelling title.
2. Engage the reader into why they should click on your post. How will reading it benefit them personally?
3. Be straightforward. Do not lure people in to your sales pitch if they are expecting a content post.
4. Include a hook, but keep it concise.
* Another useful tip I learned from this article was that eight words or less are the optimal length for a post title.
5. Make it actionable to cause readers to not only click on but also read through the post.
Seeing the two examples above, one of an article with a great title and a not-so-great body and one with a mediocre title and fantastic content shows how the body of an article and its title work together to create the overall impression of a post.
That being said, I would add on to Rebekah’s list with:
6. A title is only as good as the content inside.
Was I too harsh on either author? Maybe, but I’m okay with that. Did anyone else feel the same about the “50 Ways” article?